Subside Gonsalves, Dress for Freedom: A Correspondence Examination of Gandhi's Swadeshi Insurgency, New Delhi: Sage Productions, 2010, ISBN 978-81-321-0310-3, pp. 164, Rs. 350 

The creator, Subside Gonsalves, is a cultivated researcher in the field of media studies and correspondence. He is a teacher of the Studies of Social Correspondence at the Salesian Ecclesiastical College, Rome and even filled in as Head of Office. He started his profession in the field of media while he was working for rustic advancement at Bosco Gramin Vikas Kendra, Ahmednagar - Maharashtra. He was in charge of establishing 'Tej-prasarini', a mixed media generation focus designed for spreading consciousness of the pressing requirement for expert life instruction. He advanced a progression of educator reference booklet under the title of 'Value Life Training', first among which was his very own work: Activities in Media Instruction (1994). Through the span of his profession, he has filled in as leader of INTERSIG, the global wing of SIGNIS, a world relationship of communicators for a culture of harmony, and has composed the foundation of a five-language web-based interface for the Salesian Culture of which he is a section. 

In light of his noteworthy resume and my gossip information about him, I set out to peruse this book with extraordinary desires. The book is the last consequence of an investigation attempted with the perspective on examining the open effect that attire had in the life and action of Mohandas Karamchand Gandhi (1869-1948), who came to be eminent as the 'Father of the Country' (India) for his unequivocal job in stirring the majority and arranging a deliberate and compelling however peaceful battle for Freedom from the abusive majestic guideline of the English. The creator tries to utilize the open hypotheses set out by Roland Barthes, Victor Turner and Erving Goffman as a structure for a more profound correspondence examination which exposes Gandhi's extraordinary style methodology for India's freedom: the production of a 'design framework' through the difficult unfurling of the swadeshi 'social dramatization' while he remained the undisputed 'execution chief' of the thirty-year-long opportunity battle (Intro page fold). 

The book is very much spread out with a foreword by Dr. Keval Kumar, whose spearheading article 'Gandhi's Ideological Garments' opened up the path for further investigation and research on the correspondence effect of Gandhi's attire, to which this book is a reaction; a flawless rundown of the considerable number of tables, figures, photos and shortened forms that element in the book, an illuminating presentation, four significant sections that structure the center of the book and a fifth part that presents the 'Gandhian way to deal with Symbolization'. It fundamentally bends over as a determination and a springboard for further research. The writer presents six constitutive standards of a Gandhian way to deal with symbolization, however, it does not detail much since he feels that there "a significant measure of research and observation are as of now accessible" (p. 127, explanation 1). The last pages of the book are devoted to a pictorial history of garments in the life of Gandhi, a brief yet well-chosen informative supplement featuring the effect of Gandhi's correspondence, a glossary of Indian terms, a genuine point by point catalog and a record. 

The primary section endeavors to give an expansive viewpoint of 'Gandhi the Communicator'. Along these lines, the different parts of the open action of Gandhi are quickly and clearly exhibited. This incorporates the verbal, composed just as the non-verbal correspondence occupied with by Gandhi through an amazing span. Such an introduction gives a background to the remainder of the book and arranges the peruser with regards to Gandhian correspondence. The subtleties are supported up by academic research; the abundant notes toward the finish of every part take the stand concerning this reality. 

The center parts, that are the second to fourth sections, which structure the core of the book are very requesting to peruse and absorb yet offer fascinating bits of knowledge into Gandhian way of thinking and way of life. They additionally help to comprehend to some degree, the explanation behind Gandhi's boundless intrigue and correspondence adequacy. 

The subsequent part is devoted to breaking down Gandhi's style framework utilizing the thoughts of Roland Barthes. Barthes (1915-1980) was a French social investigator, structuralist and semiotician. His work Système de la Mode (The Style Framework) fills in as the reference point for the thoughts created here. Barthes' semiotic hypothesis of Signification, Meaning, and Philosophy hurls alarming experiences when connected to the Indian ethos. It encourages one to see how something as commonplace as garments could be transformed into images of mistreatment or freedom. The peruser is directed to comprehend the purposes behind Gandhi's style decisions and the subsequent effect it had on the opportunity battle and on the world. 

The third part takes a gander at Turner's idea of 'Social Dramatization' and its application to the Swadeshi Transformation started by Gandhi. Turner (1920-1983) built up the study of 'near symbology' which went for dissecting images inside time periods, both in connection to different images just as in their contact with every one of the entertainers included while simultaneously staying inserted in down to earth understanding (p.73). Turner separates the structure of 'social show' into four stages: 1) Break 2) Emergencies 3) Redressive Systems and 4) Reintegration. Every one of these stages is taken up independently and methodically treated inside the setting of Gandhi's swadeshi development. The point here is to demonstrate the intensity of the images picked by Gandhi and their job in his general correspondence system. 

The fourth section is as fascinating as it is splendid. It digs into the individual existence of Gandhi and gives a knowledge into Gandhi: the man. While all through the book Gandhi is discussed with respect to his socio-political action, in this part the establishments of his socio-political movement are revealed. The individual of Mahatma Gandhi is made the object of study utilizing Goffman's 'Dramaturgical Model'. The last outcome is a comprehensive comprehension of the character of Mahatma Gandhi and the impact of that character on the Indian opportunity battle. 

The creator merits acclaim for delivering these magnificent and opportune work. He has worked superbly of utilizing correspondence speculations to investigate and reveal the estimation of Gandhi's emblematic correspondence through garments. As I have referenced before, the book offers various valuable bits of knowledge both in the field of correspondence and in the rediscovery of Gandhi's impact. For an understudy of correspondence such as myself, the book was a genuine threat. In addition to the fact that it offered me exercises in correspondence and its application helped me to all the more likely to comprehend and value the job of Mahatma Gandhi in the opportunity battle. The informative element of the opportunity battle is normally just referenced in passing if not avoided out and out and along these lines, this work comes as refreshment in such manner. As to the substance of the book, I discovered three grammatical mistakes that luckily don't cause much disarray. Be that as it may, I additionally found two glaring slip-ups in references. Aside from these minor blames, the book is staggering. I generously suggest this book for each one of those keen on the life and work of Mahatma Gandhi just as those with an enthusiasm for media considers.